I guide consumers to take desired actions by connecting human motivations with clear, actionable messaging - whether that’s via storytelling, creative, or post-click experiences.
Core Values and What They Mean to Me:
Responsibility
Take care of the time, attention, and even money that you are asking for from other people. Respect their sacrifice.
Take accountability for your work.
Kindness
Do not prey on the emotions of fear to get people to do something. Influence, don’t manipulate.
Be humble and allow yourself to be surprised for the best by your client, consumer, and coworkers.
Integrity
Know who you are and do not bend willy-nilly for trends.
Be willing to go against the grain for what you believe is true.
Outside of work, you can find me:
Spending my weekends as a hobbyist river guide
Engaging with my community - whether that’s as a language instructor, political conversation host, or themed PowerPoint party thrower
Evangelizing fro-yo
Reviewing books on Goodreads
Trying to accomplish indoor tasks while being outside
Fermenting something (kombucha, sourdough, cabbage, etc…)
Watching slime tutorials through the Broadway fan network
